Hate leaves ugly scars, but love leaves beautiful ones

Type: Baskerville
Song: Turning Tables, Adele

About Baskerville:

“A legend of the printing and lettering arts, John Baskerville (1706–1775) was somewhat overshadowed during his lifetime by his more renowned contemporary William Caslon I. Baskerville is now considered one of the two transformative figures of British printing and typefounding history.

After working as a headstone engraver in Birmingham, UK, Baskerville raised the capital to set up a printing business, hiring John Handy as his punchcutter. With the goal of creating a typographically perfect book, Baskerville was responsible for innovations in press construction, printing ink, and papermaking, and experimented with improving legibility.

His seminal namesake typefaces were the result of his desire to improve upon Caslon’s Old Style types. He began designing the Baskerville faces circa 1752, giving careful attention to drawing consistent and refined letterforms that retained the elegance and spirit of the hand. Baskerville’s types were popular throughout the remainder of the eighteenth century, when they fell out of favor with the advent of Modern designs like Bodoni.

In 1917, American typographer Bruce Rogers revived Baskerville, using it in work for the Harvard University Press. The Baskerville types soon became fashionable again. In 1923, Stanley Morison created a version for British Monotype as part of its program of historical revivals. George W. Jones’ revival for Linotype appeared in 1929, and soon every major foundry had its own version of Baskerville. A variety of Baskerville-inspired designs have been developed in the digital era and are frequently seen in quality book typography and similar projects where readability and refinement are the focus.” (Typeface: Classic Typography for Contemporary Design, Tamye Riggs)

 

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